North Korean media is actively promoting the superiority of its light industry products, likening Pyongyang’s department stores to product exhibition halls.
North Korea’s external propaganda site, DPRK Today, posted an article on November 26, 2015 entitled, ‘Come Visit the Pyongyang Department Store No. 1, which is Gaining Popularity for its Domestically-Produced Goods.’ According to the article, “The display stands are so full of domestic products that the department store looks like a light industry product exhibition.”
Opened in 1982 after reconstructing Pyongyang’s former Hwashin Department Store, Pyongyang Department Store No. 1 is located in Pyongyang’s Chung-guyok and is North Korea’s largest department store. With nine floors above ground and one below, it sells numerous domestic goods as well as goods produced in China and other countries. Its most popular items are female beauty products.
According to the article, North Korea’s domestic goods enjoy great popularity with the North Korean people. The Cosmos brand hairpin and Bomhyanggi and Unhasu high-end cosmetics brands (manufactured by the Pyongyang Cosmetics Factory and Sinuiju Cosmetics Factory) are reportedly well-received by women. Also said to be selling well are the Choltchuk socks produced by the Pyongyang Hosiery Factory, shoes manufactured by the Ryuwon Shoes Factory, and light-weight dishes made by Kyongsong Ceramic Factory. The article goes on to boast that people who purchase domestic brands like Rungna, Bombit Bread, Taedong River Bottled Beer, Pyongyang Soju, Raengchon Cider, and Kangso Mineral Water all say, “Our things are the best.”
Between January and February 2015, North Korean leader Kim Jong Un visited Pyongyang’s cosmetics and shoes factories, where he directly mentioned famous overseas brands and repeatedly called for the production of world-class products. In early November 2015 North Korean media released a flurry of reports boasting about the improvement in the quality of its cosmetics.
On another note, Kim Jong Un is also reportedly visiting military-affiliated fisheries and urging an increase in production. The Korean Central News Agency (KCNA) reported on November 25, 2015 that Kim gave field guidance to the No. 15 Fisheries Office, which is affiliated with the 549th Unit of the Korean People’s Army and is pushing forward a “massive fish harvest.”
To encourage the workers, Kim reportedly said, “I hope the laborers and warriors of the fishery offices do as the Party intends and welcome the 7th Congress of the Korean Workers’ Party by fixing and modernizing the offices magnificently and achieving more excellent fishing results. . . . The fishery offices must build on the results this year and set magnanimous goals in order to rapidly increase the yearly fish output in a short period of time.”